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01. Market Demands

Bringing new and competitive sugarbeet varieties to market is a long-term mission. Various factors determine if a new variety is suitable for a specific growing region.

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02. Market Analysis

We start with an extensive market analysis to identify the challenges in each region in terms of climate, soil type, sugar industry needs, and threats such as diseases or insects, etc.

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03. Trait Research

Research begins by implementing the right traits. Growers' needs, as well as the requirements of the sugar industry, must be bred into future genetics.

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04. Field Trials

SESVanderHave tests the adaptations of these materials, now called hybrid lines, to different conditions with field trials across sugarbeet growing areas over multiple years.

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05. Seed Production

We now produce the basic seed, or seed for the inbred line, and ultimately make the hybrid varieties that become the eventual commercial variety.

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06. Seed Processing

After seed harvest, sugarbeet seed is far from ready for the farmer so the seed has to go through many processes to ensure that it becomes a "pellet" as you know it.

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