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02. Market analysis

We start with an extensive market analysis to identify the challenges in each region in terms of

  • climate,
  • soil type,
  • sugar industry needs,
  • and threats such as diseases or insects, etc.

We map these challenges in great detail, and - combined with the input from the sugar industry, sugar beet institutes and the growers’ association - determine the characteristics of the “perfect sugar beet” variety for that market. These characteristics are referred to as "traits". A sugar beet variety can combine several of these traits.

The “perfect sugar beet”

In order to create the "perfect sugar beet' our analysts draft a development plan for each region, considering their market and climate conditions. This plan is passed on to our breeders, who do the necessary research and development work needed to deliver a new variety. This work can take years!

Additionally, we constantly anticipate the future needs of growers and the sugar industry.

  • What diseases will emerge over ten years?
  • Will there be a limited use and registration of pesticides?
  • How will the sugar market evolve in the future?

This is why a close partnership with the sugar industry is also very important.

Sesvanderhave seed processing analysis perfect beet