Market Analysis
We start with an extensive market analysis to identify the challenges in each region in terms of
- climate,
- soil type,
- sugar industry needs,
- and threats such as diseases or insects, etc.
We map these challenges in great detail, and - combined with the input from the sugar industry, sugarbeet institutes and the growers’ association - determine the characteristics of the “perfect sugarbeet” variety for that market. These characteristics are referred to as "traits". A sugarbeet variety can combine several of these traits.
The “ideal sugarbeet”
In order to create the "ideal sugarbeet' our analysts draft a development plan for each region, considering their market and climate conditions. This plan is passed on to our breeders, who do the necessary research and development work needed to deliver a new variety. This work can take years!
Additionally, we constantly anticipate the future needs of growers and the sugar industry.
- What diseases will emerge over ten years?
- Will there be a limited use and registration of pesticides?
- How will the sugar market evolve in the future?
This is why a close partnership with the sugar industry is also very important.
